VIEWERS: Distributors of economic vans of Mercedes-Benz from all around Mexico. That said, linking its sneakers to high-wattage names together with LeBron James, Kobe Bryant or Kanye West—whose Adidas-branded boots sold out inside days of their February launch at $350 a pair—is an indulgence Vans would not see as integral to its success.
In a culture pushed by the outsized personalities of stars and sports activities figures—and a few companies’ reliance on those attributes to promote their brands—Vans has seen 21 consecutive quarters of double-digit progress by eschewing the imprimatur of celebrities to boost sales.
Premium Scotchgard-handled leather-based and suede uppers, heat fleece linings, and a warmth retention layer between sockliner and outsole hold feet warm and dry while the newly-constructed vulcanized lug outsole takes advantage of 20 years of snow boot history for maximum traction.
The Vans® brand hosts major events that combine motion sports, art, music and road tradition, including the Vans® Triple Crown of Browsing®, the Vans® Downtown Showdown, the Vans® Pool Occasion, the Home of Vans, VanDoren Invitational and the Vans® Warped Tour.
Vans teams up with Disney for a Fall 2013 collaboration that includes a few of the most beloved Disney characters akin to Mickey Mouse, Winnie the Pooh and Donald Duck on Vans’ basic sneakers bringing back designs from the late 80’s that had been lost from the archives.