Women are the main targets when it comes to fashion and fashion designing. The history illustrates this: the 1950s Hollywood movies depicting the ‘biker boys’ cool image, the 70s Levi’s wearing ‘Saturday Night Fever Culture’, clothing the U.S Olympic team and the ‘Blues 501’ popularity in the 80s, and the cutting-edge unforgettable communications of the 90s up to the current day.
The subject of sustainable fashion is a complex one and the confusion surrounding it is sometimes used by brands to green wash consumers by using the terms ‘eco’ and ‘sustainable’ to describe clothing or collections that may help in one way but not another.
Despite the many negative connotations that the word fashion may have, if you take it as more of a general word used to describe clothing, then it is almost possible to have sustainable fashion, although perhaps not completely because the manufacture of any clothing will have some impact on the environment even if relatively small.
The pace of change picked up in the 1780s with the increased publication of French engravings that showed the latest Paris styles; though there had been distribution of dressed dolls from France as patterns since the sixteenth century, and Abraham Bosse had produced engravings of fashion from the 1620s.
Fashion handbags can be available to every woman if you just know where to look. The choice of millions of people around the world is rather simple and crisp- They want clothing that not only makes justice to the fashion industry but also to normal people, because it is the normal people who take the trend forward with every step.
Men’s fashions largely derived from military models, and changes in a European male silhouette are galvanized in theatres of European war, where gentleman officers had opportunities to make notes of foreign styles: an example is the “Steinkirk” cravat or necktie.
By the mid 90’s streetwear had firmly established itself within the world market with Europe being the last to catch on. Now it seemed that almost anyone could start a streetwear brand but while many brands such as Volcom, Fly53, Obey, 55dsl and WESC became more popular those lesser brands began to fall by the wayside.
To understand fully what fashion production is all about, it’s very important to have a look at what the term “fashion” stands for. Considering the year 2015 and the growth of fashion in the last 5 years or so you will see a huge increase in the statistics and this increase will help you understand how broadly the fashion industry has affected the lives of normal people like you and I. However this is not the kind of change that we can call a negative one because it has brought in about a lot of positive air about the idea of fashion and the change in the lifestyle of people.
The brand has expanded to include several lines comprised of Ecko Unlimited (men), Ecko Red (women), EckM Function (outerwear and alternative sports), Marc Ecko Leather (leather goods), Marc Ecko watches, Marc Ecko Scopes (eyewear), EckM Storage (bags and accessories), Marc Ecko Footwear (men’s, women’s, and children’s footwear), Zoo York (skateboarding, extreme sports, and hip hop), EckM Unlimited Boys and Ecko Red Girls lines.
Although tailors and dressmakers were no doubt responsible for many innovations before, and the textile industry certainly led many trends, the History of fashion design is normally taken to date from 1858, when the English-born Charles Frederick Worth opened the first true haute couture house in Paris.
Style and fashion is one of the biggest things people pay attention to these days. With confusion even over the name of the product, it is not really surprising that most shoppers can’t be bothered with sustainable fashion and instead prefer just stick with the fashion brands that they know despite knowing that they often operate in unsustainable and unethical ways.
Second hand and vintage clothing again offer a dilemma, whilst they are probably the most sustainable option, they do little to alleviate poverty around the world, although in this case shopping in charity shops could be the answer to reducing both environmental impact and supporting a worthwhile cause.
Hip hop fashion is everywhere. Part of the problem with the term sustainable fashion is that ‘fashion’ is often used to describe constantly changing trends and even associated with ‘fast fashion’, the term used to describe the low cost or affordable clothing that is quickly made to respond to the latest trend often being worn only once or twice before being discarded.
Since trends keep changing every now and then, it is seen that Printed Clothing has affected the fashion industry a lot. As one would expect from a leader, Levi’s justifies its iconic image by their hand in consistently setting new trends, re-designing the marketplace and raising the benchmark for quality and satisfying consumers’ needs.
However neither could match the quality and the originality of the independent streetwear companies apart from the newer independent brands like Addict and Supremebeing.