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Marketing Your Business Using Promotional Pens

Many small businesses have a difficult time getting the revenues they hope when getting started. If you do not have a market, you will struggle to generate sales. The market may be there, but if people do not know your business, making sales will be difficult. To ensure you reach your sales goals, it is important to implement various marketing campaigns.

However, if your small business advertising skills are poor, you will struggle to make advertising work for you. This explains why most small business owners opt to hire marketing companies to handle their advertising. The downside of doing this is that marketing companies can be quite costly.

You can get the word out about your products or services by using a number of tactics. However, each tactics has its own challenges. Moreover, you will be looking to break even with any tactic you opt for. So, what easy advertising options do you have for your business?
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You can use traditional marketing tactics such as offering customized promotional pens to your prospects and existing customers. You do not need to hire an expert from a marketing company to help you implement a marketing strategy using personalized pens. Inasmuch as distributing personal pens may not reach very many people, the impact it will have on your business will be huge. Below are some reasons why you should implement a marketing plan using promotional pens.
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i) Cheap marketing campaign
When running a business, you should have a marketing budget. Small businesses, especially those just starting, usually have small marketing budgets. Thus, you may be looking for inexpensive but effective ways to get the word out about what you offer. Promotional pens are affordable and can be a good marketing start for your business.

Creating promotional pens comes with some costs. However, your business will benefit immensely from using this tactic. Promotional pens are sold at wholesale price. For this reason, the cost per pen will be quite cheap when you do the math. For example, for under $300, you can end up with more than 500 promotional pens. This cost is quite cheap compared to what you may have to spend on radio ads, TV spots and direct mail marketing.

ii) Continuous advertising
One of the benefits of promotional pens is that your business information will be broadcasted to a lot of people and over a long time. It does not matter what people are doing, they can always read what is written on the pens. Some of the information you should have on the pens include your business name, contact information and services offered. When people need the services or products you offer, your company name will be on their mind.