How to Create a Customer Engagement Plan that Works: Best Tips
It is a must for any company which have plans to create a good customer engagement plan to gather all the important details, as this constitutes the first step of making that plan. The following steps are the crucial to completing that plan, preparation, strategy planning, selection, implementation, evaluation. You have to remember that there are two major populations that you need to please when creating the customer-focused engagement plan, the millennials and the population before that. Let’s be clear that the only way for your customer engagement plan to work is to consider the following best tips below.
Feed their hunger and thirst. Social media is your key tool to feed your 2.3 billion active social media users with info and updates about your services and products whether you are selling Monsta Clothing, branded shoes, medical ebooks, and online consulting. You owe it to these 2.3 billion social media users the reason why your business exists. How do you feed their hunger and thirst? The answer is profound and simple, interact with them using all the social media sites and tools. Answer their questions, entertain their concerns, welcome their suggestions, and provide sound answers to please them.
Engage with them using different tools. It is a fact that the other 4 billion users in this planet don’t have mobile devices yet. They actually represent our predecessors, parents, those who are not millennials, and laid-back people. They commonly use cellphones with keypads, personal computers, tablets, laptops, and some use mail boxes, for their daily needs and for connecting to the world. Let us not all forget that this group is bigger than all the 2.3 billion mobile device social media users combined. By reaching out to them, you are directly opening an opportunity to these population. If you are a customer representative from a company, Monsta Clothing, for instance, call them or update them.
Know their wants. Have you asked the question to yourself, what do you want? Whether you represent a bodybuilding clothes firm like Monsta Clothing, or a high-tech equipment tool company, make sure you know what do they exactly want. If your company is a clothing firm like Monsta Clothing or selling medical ebooks, don’t make the same mistakes like huge companies that went down in time, they assumed they know their customers, but they don’t.
Nurture their wants. It is possible by retaining them through the 3 tips mentioned already. According to studies, only 61% of customers stay loyal to a company if the companies know exactly what they want whether you are selling clothes from Monsta Clothing or medical ebooks.
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