Three years ago, Reebok was suffering from weak gross sales. Since final year, Reebok has been selling a women’s working shoe dubbed the ”Incubus.” Hassle was, as an Arizona newspaper reader pointed out, an incubus is an evil spirit that in medieval occasions was thought to prey on sleeping ladies, having intercourse with them.
Rorsted quickly threw the Reebok enterprise via its largest adjustments because the Adidas acquisition a decade in the past: He decided to sell off the space-age Canton campus that was tailored for Reebok in 2000, move nearly seven-hundred workers to an as-yet-to-be-named Boston web site, and relocate or lay off about 300 more.
But while the brand new Reebok emblem could be a little drab and unoriginal-I personally favor the vintage Union Jack, a mark which still adorns clothes in Reebok’s life-style vary of merchandise-it is, a minimum of, earnestly felt, and a good example of why the logos of firms change.
Like most other sportswear companies (Nike and Underneath Armour to call a couple of), Reebok additionally has a testing program the place they ship you shoes to check out for a length of about three-6 weeks to allow them to see how the product holds out in the true world and with regular day by day wear and tear.
Reebok designs, manufactures, distributes and sells fitness , running and CrossFit sportswear including clothing and footwear The clothing line includes t-shirts , hoodies and pants amongst different model has also collaborated with other companies to supply health equipment and exercises.