IISE’s showroom in Pyeongchang-dong, Seoul is embellished to reflect its design philosophy – a mixture of contemporary road and traditional Korean. Seoul-bred designer Younchan Chung established his model Sirius (a name impressed by the brightest star in the night sky) instantly after graduating from fashion school, and after just a mere two seasons, received the prestigious Worldwide Trend Showcase designer award presented by the British Trend Council.
Arumjigi, a bunch of researchers, students and artisans devoted to the preservation, exhibition and promotion of Korean cultural practices, has prepared a spread of garments for inclusion in Couture Korea that represent traditional Korean fashion: re-creations of kings’ robes constituted of material so high-quality it is practically clear, 18th-century courtesans’ ensembles, and kids’s first-birthday costumes.
But except for a couple of brands carried at Barneys and indie boutiques like Store Super Street, plus a handful of Seoul-based mostly sites like Model Nanda that ship worldwide, there aren’t that many opportunities for discovering and procuring Korean manufacturers should you stay within the US. Beginning this morning, though, you will get to know greater than a dozen of Ok-style’s coolest labels at Nordstrom — no less than for a restricted time.
The truth that streetwear codes at the moment are fully adopted by most luxury fashion houses in the West, coupled with the colourful affect of K-Pop all over the world, has all helped to solidify Seoul’s position on the style map,” she tells Highsnobiety.
With a plethora of native labels and powerful private flair among nearly every single fashion fanatic within the country, Korean It-ladies are hard to seek out in case you’re not fluent in the language, but they certain are extremely inspiring – as soon as found.