Some Pointers to Make an Effective Law Firm Website
You would want your law firm website to be effective and get the results you wanted, and for this, a solid design is needed that will draw attention from your potential clients and let them stay longer on your site. Presented here briefly are some of the design tips that you can follow in order to have an effective law firm website. These tips are not difficult as it sounds and you can unleash your creativity to achieve it.
Note that when a person would look for a lawyer, he or she will not beat around the bush, so it is better to have a simple design for your website. A clean and easy to navigate website will allow your prospective clients to focus on the information you promoted and this will help them make a quick decision if you are the attorney they are looking for. For example, there is a firm that specializes in Injury Law named DeSalvo Law and it created a site specifically for the purpose.
A website can be simplified by following these ideas, such as utilizing large headers and contrasting colors, shortening long paragraphs, using of white space to separate content, reducing the number of text, and by using powerful images to combine with your text in order to relay a message. Always bear in mind that the main goal of your website design is to be able to get to the point and communicate fast your message by being simple and direct.
Our next advice when you make your law firm website is to make it mobile friendly, and since designers know the negative impact of a complicated site on the search engine, they should be able to make it to this criteria. Be aware that studies have shown that smart phones are used in going online by 64% of adult cell phone users and 34% of mobile internet users, and this is a good reason to make your site mobile friendly. Know that these percentages are constantly increasing, and so if your law firm’ website is not mobile friendly, then you are losing potential customers.
Another guideline to have an effective law firm website design is having a placement of content that is proper and thus very important, and you can have this with a well organized content and clear call to action. Your content would not be only purely visual but also copy in blog posts, press stories, lawyer’s profile, and scripted video.
Some rules of design can be applied, such as not using legal jargon, or writing sentences that are short and simple and using white space to break up large blocks of text.
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