Metrics to be Monitored in a Law Firm Website.
The law firms have not been left behind in the use of internet to further their course. Website marketing has been adopted by most law firms. The aim of these websites is to convert the visitors into clients. This can be made more effective by improving the appearance of a website. The plugins used also impact on how a website will perform. The amount money earned is dependent on how many visitors will be converted to clients. The productivity of a website is something that can be boosted via some ways.
There are various types of the law firms. Examples are the commercial law firms, and the firms that deal with the personal injuries. The factors that play major roles in the performance of a website are the same irrespective of the type of the law firm. It is important to identify the right metrics. If a law firm monitor these metrics effectively, they put themselves in a better competing position. There are three most important metrics. These metrics are described as follows.
The first metric is the number of visitors on a website. It is important for the law firms to keep a close eye on the number of visitors visiting their website on a monthly basis. The design of the website is vital in determining the number of people visiting a website. There are certain factors that affect the number of visitors to a law firm website. Examples are the social media campaigns, guests posting on other websites, marketing strategies and testimonials. It is necessary to know the reason for a rise or a fall in the number of visitors to a web page. The marketing platform responsible for bringing most visitors should be identified. Whether is via search engines or social media sites.
The second metric is the bounce rate. As much as there are many visitors on the website, their stay should not be short-lived to a few seconds. The increase in the bounce rates are caused by the visitors with the habit of clicking on one page. Such people include those who press a back button on their browser, type different URL into their browser and those who close the tab or the browser window. If this happens, one should identify the cause. The analysis of this factors requires one to reduce the bounce rates every month.
Conversion rate is the other factor. This is practically the number of the new visitors that are successfully turned into clients. One can know this by considering those people who email or call the firm, those who download the free report or white paper and those that fill out the inquiry forms.